Ready App
Driver Verify™

Brand Bible

Visual identity guidelines and asset library

Home Logos Colors Typography Icons Usage Guidelines Org Chart
Logo

Primary logo with wordmark. Always use the full logo when space allows. Use the checkmark icon alone only at small sizes (favicons, app icons).

Logo - Blue on Light
Primary - Light BG
PNG JPEG
Logo - on Dark
On Dark BG (White)
PNG
Logo - on Black
On Black BG (White)
PNG
Logo - All Blue
All Blue
PNG
Logo - All Black
All Black
PNG
Checkmark Icon
Checkmark Icon
PNG 512 PNG 192
App Icon
App Icon
PNG
Social Card
Social / OG Image
Full Size
Color Palette

Primary brand colors. Use Ready Blue for CTAs, links, and accents. Navy for headings and text emphasis. Dark for body text.

Aa
Ready Blue
#045AFF / rgb(4, 90, 255)
Aa
Navy
#1E3976 / rgb(30, 57, 118)
Aa
Deep Navy
#122449 / rgb(18, 36, 73)
Aa
Near Black
#151414 / rgb(21, 20, 20)
Aa
White
#FFFFFF
Aa
Ice Blue
#F5F7FF / Background

Accent / Secondary

Aa
Orange
#FF8044
Aa
Amber
#F9AD4D / Partners
Aa
Alert Red
#DF3131 / Errors
Aa
Light Blue
#E8EDFF / Tags, Badges
Typography

Font stack drawn from the Ready App website. Poppins is primary, Sora for accents, Familjen Grotesk for UI.

H1 - Page Title Poppins 700 / 36px / #1E3976
Ready App
H2 - Section Title Poppins 600 / 24px / #1E3976
Onboarding Made Simple
H3 - Subsection Poppins 500 / 18px / #333
Driver Passport & Verification
Body Poppins 300 / 15px / #333
Ready App connects verified drivers with carriers through a trusted, transparent marketplace. Our platform eliminates fraud and double brokering while giving drivers the tools to build their reputation.
Body Light (Hero/Subtitle) Poppins ExtraLight 200 / 18px / #666
The future of freight starts with trust. Verify once, work everywhere.
Accent - Sora Sora 600 / 16px / #045AFF
Download the App Today
UI / Buttons Familjen Grotesk 600 / 14px / uppercase
Get Started   |   Learn More   |   Sign Up
Caption / Small Poppins 400 / 11px / #999
Ready App™ is a registered trademark. All rights reserved.

Font Stack Reference

FontUseWeightsSource
PoppinsPrimary - headings, body, everything200, 300, 400, 500, 600, 700, 800Google Fonts
SoraAccent - CTAs, callouts, standout text400, 500, 600, 700Google Fonts
Familjen GroteskUI - buttons, labels, navigation400, 500, 600, 700Google Fonts
HeeboFallback / legacyLight, Medium, RegularGoogle Fonts
App Assets

Icons and graphics from the Ready App product.

Driver Passport
Driver Passport
Broker Verify
Broker Verify
Load Boards
Load Boards
App Store
App Store Badge
Google Play
Google Play Badge
Phone Mockup
Phone Mockup
Usage Guidelines

Do

  • Use the full wordmark logo whenever possible
  • Maintain clear space equal to the height of the checkmark around the logo
  • Use Ready Blue (#045AFF) for links and CTAs
  • Use Navy (#1E3976) for headings
  • Keep body text in Poppins Light (300)
  • Include the trademark symbol on first use: Ready App™
  • Use the tagline: "Onboarding Made Simple"

Don't

  • Don't stretch, rotate, or skew the logo
  • Don't use the checkmark alone as a primary logo
  • Don't place the logo on busy photo backgrounds without a container
  • Don't use green for brand elements (not in our palette)
  • Don't use fonts outside the approved stack
  • Don't use all caps for body text
  • Don't modify brand colors

Email Signatures

  • Use the full wordmark logo, linked to ready-app.com
  • Name in Poppins Bold, #1E3976
  • Download App button: solid #045AFF
  • Carrier Dashboard button: outlined #045AFF
  • Include trademark tagline at bottom

Social Media

  • Profile picture: App Icon (square, rounded)
  • Cover/banner: OG social card image
  • Post templates: Navy background, white Poppins text
  • Accent overlays: Ready Blue at 80% opacity
Ready App™ | Onboarding Made Simple
Brand Bible v1.0 | May 2026